CRM can be broadly divided into three - Attract Customers (Marketing), Attain Customers (Sales) and Retain Customers (Service). If you are familiar with Salesforce, you can find MarketingCloud, SalesCloud, and ServiceCloud as the main (and most popular) products. Any company (small, medium or large), these three are the essential tools that are required to serve… Continue reading Customer Relationship Management (CRM)
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